For this course, I designed a training program tailored to "Corazón," a fictional tequila brand aiming to enhance its tasting experiences. In this scenario, I played the SME and observed that employees struggled to confidently present products and guide customers based on preferences, I identified this as a key business challenge.

I conducted a Needs Analysis to determine the necessary training solutions and developed a design document outlining learning objectives, content structure, and assessment strategies. From there, I created a Storyboard detailing the information to be included on each slide and how interactions will guide and engage learners.  Scenario-based learning was incorporated to create engaging, real-world applications, while interactive elements and a clean design enhanced learner engagement.

My development process follows the ADDIE model and SAM, ensuring a structured yet flexible approach to course creation and revision. To evaluate effectiveness, I applied Kirkpatrick’s learning and behavior levels of evaluation, measuring knowledge retention and customer satisfaction post-training.

The training was built in Articulate Storyline, with additional assets created and imported from Canva. The finalized course is intended to be published as a SCORM file for implementation within the company’s learning management system (LMS).

Kirkpatrick's Assessments:

Level 2 Assessment: 

At the end of each module, learners will complete an ungraded knowledge check to assess their understanding of the key learning objectives. In total, there will be three knowledge checks throughout the course. Upon completing the e-learning, learners will take a five-question, scenario-based quiz. A passing score of 80% is required, and learners will have the opportunity to review their answers and retake the quiz as needed.

Level 3 Assessment: 

To assess the impact of the training, we will analyze tequila tasting customer satisfaction surveys at multiple intervals—one month, two months, and three months post-training. These results will be compared to comprehensive baseline data from pre-training surveys to measure improvements in customer satisfaction.

To ensure a well-rounded evaluation, the survey will assess key aspects of the tasting experience, including employee knowledge, customer engagement, and overall satisfaction. Additionally, we will collect qualitative feedback from customers to identify specific areas of improvement and highlight what aspects of the tasting experience they value most.

Beyond customer satisfaction, we will track employee confidence and knowledge retention through follow-up assessments and gather insights into potential correlations between training effectiveness and tequila product sales. This multi-faceted approach will provide a clearer picture of the training’s success and help identify any ongoing development needs.

For this course, I began by creating a fictitious company inspired by my experiences visiting a similar business. As a customer, I noticed gaps in the staff’s explanations, leaving customers wanting more information or resources. This observation shaped my company’s business problem.

I conducted a Needs Analysis to identify the necessary training solutions and developed a design document outlining learning objectives, content, and assessment strategies. Real-life scenario-based learning was incorporated to create engaging, relatable experiences, while interactive elements and clean design enhanced learner engagement.

My process is grounded in the ADDIE model and SAM, providing a structured approach to development and revision. I also applied Kirkpatrick’s learning and behavior levels of evaluation to measure the course’s effectiveness. These methodologies ensure well-planned, adaptable designs that effectively meet learners' needs.

Kirkpatrick Assessments

Level 2 Assessment: 

At the end of each module, learners will complete an ungraded knowledge check to assess their understanding of the key learning objectives. In total, there will be three knowledge checks throughout the course. Upon completing the e-learning, learners will take a Four-question, scenario-based quiz. A passing score of 75% is required, and learners will have the opportunity to review their answers and retake the quiz as needed.

Level 3 Assessment: 

To assess the impact of this training, we will analyze safety incident reports and staff intervention logs at multiple intervals—one month, two months, and three months post-training. These results will be compared to baseline data collected before training to measure improvements in employee effectiveness and reductions in safety redirects.

To ensure a well-rounded evaluation, we will assess key aspects of employee performance, including their ability to guide customers in choosing appropriate climbing routes, demonstrate proper knot-tying techniques, and conduct thorough safety checks. Additionally, we will gather qualitative feedback from both employees and customers to identify specific areas for improvement and highlight what aspects of the training have been most valuable.

Beyond safety improvements, we will track employee confidence and knowledge retention through follow-up assessments and analyze any correlations between training effectiveness and overall gym operations. This multi-faceted approach will provide a clearer picture of the training’s success and help identify any ongoing development needs.